If you're looking for a new vehicle that delivers modern technology, confident performance, and everyday practicality without breaking the bank, Ford has you covered. Whether you need a fuel-efficient commuter SUV, an adventure-ready companion, or a hardworking truck, your local Ford dealership has plenty of affordable models.
Affordable Models at Your Ford Dealership: 3 Great Ford Models Under $40,000 in 2025
Ford Maverick
Starting at under $30,000, the Maverick is proof that a compact truck can be both versatile and budget-friendly. Its standard 2.5L hybrid powertrain delivers up to 42 mpg in the city while still offering the versatility and capability of a pickup. The innovative FLEXBED storage system provides endless options for securing and organizing your gear, and the multi-position tailgate makes loading and unloading easy. With the available 4K Tow Package, it can tow up to 4,000 pounds.
Inside, the Maverick comes equipped with the SYNC 4 infotainment system, featuring a 13.2-inch center touchscreen, Bluetooth, and wireless Apple CarPlay and Android Auto. It also comes with Ford Co-Pilot360 driver-assistance features including a rearview camera, automatic high beams, and pre-collision assist with automatic emergency braking.
Ford Escape
If you need an SUV with the flexibility to handle your commute, road trips, and errands, the Escape delivers. Its standard 1.5L EcoBoost engine gives you up to 27 mpg in the city and 34 mpg on the highway, so it's an efficient choice for daily driving.
Inside, you'll find a comfortable cabin with seating for five and generous legroom: 42.4 inches in the front and 40.7 inches in the rear. It comes loaded with driver-assistance features such as a lane-keeping system, blind spot detection, and rear cross-traffic braking.
Ford Bronco Sport
If you have an adventurous lifestyle but still want to stay under budget, take a look at the Bronco Sport. It features the iconic Bronco style in a smaller package. Standard four-wheel drive, off-road suspension, and G.O.A.T. (Goes Over Any Types of Terrain) modes make it ready for weekend adventures while its compact size makes it easy to maneuver in the city. With three trim levels under $40,000, you'll even have room in your budget for upgrades and accessories.
Whether you're driving around the city or venturing off the beaten path, staying connected is easy with the Bronco Sport's 13.2-inch infotainment system. It offers swipe capability, conversational voice recognition, and wireless Apple CarPlay and Android Auto. A wireless charging pad and Wi-Fi hotspot capability add even more convenience.
From compact pickups to adventurous SUVs, Ford's 2025 lineup proves you don't have to overspend to get a vehicle that meets your needs. Stop by and see us at Ed Martin Ford in Anderson, IN to see these models in person, take a test drive, and see which one best suits your lifestyle.